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"deliver intuitive and consistent returns, in either direction, for any profile, over any number of trading days - eliminate the near certain loss which occurs in structured funds"
"eliminate the need to roll, continuously retrade, or rebalance securities" 
"create self-balancing liquidity, where an ETF's change in AUM has little-to-no impact on any underlying markets"


"link to entirely new indices not available in current cash securities or futures contracts" 
"create indices directed at financial investors including economic indicators and non-deliverable forms of currencies and commodities"
"create new securities and new returns"
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